Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Title Optimization Strategies

Ebay Sellers Gain Edge with Title Optimization Strategies

This article delves into the core strategies and considerations for eBay title optimization, including word count utilization, keyword strategies, and A/B testing, aiming to help sellers improve product visibility and click-through rates. It emphasizes a user-centric approach and data-driven continuous title optimization to achieve better sales performance on the eBay platform. By focusing on relevant keywords and compelling language, sellers can attract more potential buyers and increase their chances of making a sale. The importance of testing and refining titles based on performance data is also highlighted.

12/29/2025 Logistics Encyclopedia
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Coupang Tightens Rules on Chinese Sellers After Trust Concerns

Coupang Tightens Rules on Chinese Sellers After Trust Concerns

Coupang faces a trust crisis due to low-price traps set by Chinese sellers, leading to platform rectification. It canceled some self-shipping models and raised entry barriers. This incident exposes information leakage risks in cross-border e-commerce, warning sellers to operate in compliance. Platforms need to strengthen supervision and quality control to protect consumer rights and rebuild trust. The incident highlights the importance of robust security measures and ethical business practices in the competitive landscape of cross-border e-commerce to maintain consumer confidence and platform integrity.

12/29/2025 Logistics Industry Insights
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Halloween Spending Rises Despite Inflation Boosting Ecommerce

Halloween Spending Rises Despite Inflation Boosting Ecommerce

Despite inflation, consumer enthusiasm for Halloween spending remains strong. Cross-border e-commerce businesses should pay attention to trends in decision-making cycles, product demand, shopping times, and sources of inspiration. By implementing strategies such as store revamps, product selection and logistics optimization, social media engagement, content marketing, and promotional activities, businesses can capitalize on the "buy more when feeling poor" consumer psychology and tap into the lucrative Halloween market. Understanding these trends and adapting accordingly is crucial for success in the cross-border Halloween e-commerce landscape.

10/20/2025 Logistics Industry Insights
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Ecommerce Sites Gain SEO Edge with Strategic Keywords

Ecommerce Sites Gain SEO Edge with Strategic Keywords

This article introduces keyword layout strategies for cross-border e-commerce websites, covering keyword grouping and hierarchical division, practical implementation, and key considerations. By building a clear keyword system and integrating it into various website pages, you can improve Google search rankings and attract more potential customers. The strategies discussed aim to enhance organic visibility and drive targeted traffic to your e-commerce platform, ultimately boosting sales and expanding your global reach. Effective keyword layout is crucial for successful Google SEO in the competitive cross-border e-commerce landscape.

12/30/2025 Logistics Encyclopedia
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Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

Tiktok Drives Soccer Card Boom Amid World Cup Marketing Shift

This article analyzes the surge in popularity of trading cards on TikTok during the World Cup, revealing new marketing opportunities arising from the fusion of sports events and social media. By examining TikTok user behavior, trending topics, and marketing case studies, it explores how brands can leverage the World Cup hype, utilize experiential marketing, and establish emotional connections with younger users to enhance brand value. The analysis highlights the potential of TikTok as a platform for engaging with sports fans and driving brand awareness during major sporting events.

12/30/2025 Logistics Industry Insights
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South Koreas Coupang Faces Seller Backlash Over Refund Disputes

South Koreas Coupang Faces Seller Backlash Over Refund Disputes

This article provides a detailed solution for Coupang sellers facing challenges when dealing with direct refunds initiated by the platform. It analyzes appeal option selection, offers a checklist of supporting documents for various scenarios, and emphasizes the importance of the 14-day deadline. The aim is to help sellers efficiently and successfully apply for compensation, protect their rights, and ultimately conduct business on the Coupang platform with greater peace of mind. It focuses on providing practical guidance to navigate the refund appeal process and improve the chances of a favorable outcome.

12/30/2025 Logistics Encyclopedia
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Grees Prepared Meal Venture Sparks Industry Debate

Grees Prepared Meal Venture Sparks Industry Debate

Dong Mingzhu's leadership in Gree Electric Appliances' foray into the prepared meal market has garnered significant attention. This article delves into Gree's strategic intentions, market prospects, and potential risks in entering this sector. By comparing successes and failures of other companies, it explores Gree's chances of success in the prepared meal equipment manufacturing field. Furthermore, the article highlights that a breakthrough in e-commerce channels is crucial for Gree to regain its peak position in the air conditioning industry. The move signals a diversification strategy amid changing market dynamics.

12/30/2025 Logistics Industry Insights
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Chinese Ecommerce Expands in Russia As Western Sanctions Bite

Chinese Ecommerce Expands in Russia As Western Sanctions Bite

Under Western sanctions, the Russian market is being reshaped, leading to a surge in demand for Chinese goods. This paper analyzes the complementarity of Sino-Russian trade, the foundation of political mutual trust, and the preferences and needs of Russian consumers. Chinese sellers should seize this opportunity to improve product quality, gain in-depth market understanding, and develop precise strategies to succeed in the Russian e-commerce market. Success requires a deep dive into consumer behavior and adapting to the unique challenges and opportunities presented by the evolving Russian landscape.

12/30/2025 Logistics Industry Insights
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Secondhand Market Booms As Retail Giants Compete for Share

Secondhand Market Booms As Retail Giants Compete for Share

Giants like eBay are re-entering or entering the second-hand market, driven by market share, environmental concerns, and potential. Profitability remains a key challenge, requiring clear market positioning, improved quality, and enhanced user experience. The resurgence highlights the growing importance of circular economy principles and the increasing consumer demand for sustainable options. Success hinges on overcoming logistical hurdles and building trust in the quality and authenticity of pre-owned goods. The future of the second-hand market looks promising, but requires innovation and strategic adaptation to thrive.

12/30/2025 Logistics Industry Insights
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